c (pronounced /k/): A Home Decorations Boutique, views and details from an environment, 2006

Installation Images








Installation notes:

c (pronounced /k/) is the latest in a series of socially-engaged, interdisciplinary artworks produced by Contraposto Home Décor Co., a legitimate business venture owned and operated by conceptual artist, Brian Goeltzenleuchter. At once both complacent and critical c (pronounced /k/) uses its status as a home decorations boutique and a temporal artwork to initiate a lively, ironic, interactive critique of cultural distribution in the marketplace. While remaining very visual, the project opens theoretical questions about the role of criticism, museums, academies, journals and web sites in the attribution of cultural, historical and economic value to "art" objects. The boutique sells a line of standard home accents, a seasonal line of limited edition products and décor consulting services for corporate and private clients. Visit now to purchase the Winter '07 exclusive edition product, the c-parakeet. For $100 you may choose from a suite of twenty-five parakeets, each outfitted with a custom engraved leg band guaranteeing authenticity of purchase.